Betfred Privacy Policy

Data We Collect

When you register or use Betfred services, we may collect the following categories of personal data:

• Identity data – full name, date of birth, gender
• Contact data – email address, phone number, postal address
• Financial data – payment method details, transaction history
• Technical data – IP address, browser type, device identifiers, cookies
• Usage data – pages visited, bets placed, session duration
• Verification data – copies of identity documents submitted for KYC
• Communications data – records of emails, chats, and calls with our support team

Legal Basis for Processing

Betfred processes your personal data under the following lawful bases:

Cookies & Tracking Technologies

Betfred uses cookies and similar technologies to operate the website, personalise your experience, and measure performance. Cookie categories include:

• Essential cookies – required for the site to function; cannot be disabled
• Analytics cookies – help us understand how visitors use the site
• Marketing cookies – used to deliver relevant promotional content
• Preference cookies – remember your settings and language choices

You can manage non-essential cookie preferences at any time via our Cookie Settings tool or your browser settings.

Data Sharing & Third Parties

We do not sell your personal data. We may share it with trusted third parties only where necessary:

• Payment processors and banking partners to handle transactions
• Identity verification providers for KYC and fraud prevention
• UK Gambling Commission and other regulatory authorities when legally required
• IT and hosting providers operating our platform infrastructure
• Marketing platforms where you have given explicit consent

All third-party partners are contractually required to handle your data in accordance with UK GDPR.

Data Retention

Betfred retains personal data for as long as your account is active and for a minimum of five years after account closure, in line with anti-money laundering legislation. Certain data categories may be held longer where required by law. Data no longer needed is securely deleted or anonymised.

Your Rights Under UK GDPR

As a UK data subject, you have the following rights:

1. Right of access – request a copy of the personal data we hold about you
2. Right to rectification – ask us to correct inaccurate or incomplete data
3. Right to erasure – request deletion of your data where no legal obligation to retain it exists
4. Right to restrict processing – ask us to pause processing in certain circumstances
5. Right to data portability – receive your data in a structured, machine-readable format
6. Right to object – object to processing based on legitimate interest or for direct marketing
7. Rights related to automated decision-making – request human review of automated decisions

To exercise any of these rights, contact our Data Protection team using the details below.

Security Measures

Betfred employs industry-standard security measures to protect your personal data, including SSL encryption, secure server environments, access controls, and regular security audits. While no system can guarantee absolute security, we continuously review and update our safeguards to reduce risk.

Contact & Data Protection Officer

For any privacy-related queries, requests, or complaints, please contact our Data Protection Officer at the address provided in the Contact section of betfred-gb.com. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.